Get simple and reliable pricing. Buy Camtasia on Windows and Mac on one license, without any annual fees. TechSmiths Camtasia Studio 8 Software enables you to make compelling Video demos and presentations right from your computer screen. Editorial Reviews. About the Author. Kevin Siegel is the founder and president of IconLogic, Inc. Kindle Price: $ Buy for others. This item has a.
If all people want to do is video editing and they don't need hyper-advanced video editing features which, let's face it, Camtasia doesn't have again because it's not really a video editor as such they'd buy something like Adobe Premiere Elements which IS a video editor instead. Camtasia's video editing features are more than capable to generate the sort of content it's intended to create but you need only look at the limitations of its green screening capabilities to know that this is not a dedicated video editor, it's a piece of software that just has some video editing features to help it do its role of creating presentations of various kinds.
Where's your research demonstrating that? This is what economists call perfect price elasticity of demand, and it exists pretty much nowhere in the real world.
The price is far from outrageous for software that has as many features as it has and which, let's be honest, is always going to be aimed at a niche market. It's hardly up in the Adobe pricing stratosphere. If Techsmith drop the price they might get more buyers but it almost certainly won't be a linear relationship. In the meantime they would still have to do support and development, and be doing it with a far smaller margin per unit than they're getting at the moment.
Also, the "average person" doesn't really need Camtasia, so why would they buy it regardless of the price? If they want to edit those videos, see above. The people who do need it have specific reasons for needing it, often business reasons. And part of the expense of being in business is to pay a fair price for the tools and inputs that you use. TechSmith is no longer able to distribute the additional assets which were available for Camtasia Studio 8.
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